The next millionaire’s row in Birmingham City

Located close to the Bullring, The Mailbox and The Cube, Holloway Head and surrounding streets are drawing the attention of more developers. These developers are planning to redevelop old buildings and transform them into exclusive flats. Because of this, Holloway Head might become Birmingham's millionaires' row by 2018.

Nowadays, an empty former showroom in Holloway Head, situated opposite Concord House, is going to be converted into nine luxury apartments. Architects aim they could cost around £1 million. This block was accommodating a catering company until last year.

The reason why these apartments might be so expensive is that Concord House (in the image in the left) which used to be a Debenhams warehouse, is opposite to them. Concord House was remodeled to build 19 high-end apartments and one of them is the most expensive flat in Birmingham city centre so far. It was sold for the price of £1.8 million last month.

In fact, these new nine apartments that are to be built soon are obviously aimed at the wealthiest citizens in Birmingham. The building will also include three new storeys to house larger apartments of 1,500 sq ft, with walk-in wardrobes and en suite bathrooms.

H. Cicek, from Arch Planning and Licensing firm, said that there will be four one-bedroom and four two-bedroom flats as well as a three-bedroom penthouse on the 5th floor. Moreover, the building will have 11 parking spaces. In addition, the developer will leave some room for restaurants and coffee shops. These works in Holloway Head are going to begin in 2016 and are expected to take 2 years to complete.

It is clear that many developers are aware of the great potential of this area and there are more plans for it in the near future apart from these new apartments. The developer Romiga Holdings has recently got to build permission to 73 new flats in the place occupied by the former home of Eddie's rock club in nearby Gough. There are other plans to build 304 apartments on land behind the O2 Academy.

Panther Securities in another company who has shown interest on this neighborhood. The council gave them permission to develop 487 apartments in two towers of up to 14 stories on the site of the current HQ of Girlguiding Birmingham.